Tags: marketing, online advertising
A survey, Social Ad Effectiveness, by Unruly Media explored the impact of recommendation on brand metrics amongst 18-34 year olds to determine social ad effectiveness. The study was aimed at 18-34...
Tags: mobile development, marketing, online advertising
Mobile location-based advertising that rely on geo-fenced strategies are becoming more popular and finding success with consumers, a survey from CouponCabin.com states. According to a new survey...
Tags: marketing
The CMO Council and Exhibit & Event Marketers Association (E2MA) have issued a study on the importance of events to customer engagement and marketing. This examination shows that many businesses rely...
Tags: website, marketing, online advertising
Email marketing can be a powerful tool for the marketing and building of support for schools and education institutions. Understanding the best practices for email marketing and then integrating...
Tags: ecommerce, marketing, online advertising
According to a report by Accenture, 49% of US consumers feel that brands and retailers can improve the shopping experience by better integrating marketing efforts across channels. The integration...
Tags: marketing, online advertising
The worldwide advertising market reached a spend of $557 billion in 2012. The growth of worldwide advertising spending was 3.2% year-over-year according to Nielsen’s latest quarterly Global AdView...
Tags: digital marketing, mobile development, marketing
Digital marketing works best when you connect channels. For many marketing pros and agencies, the majority of a marketing budget is applied to the top two integrated tactics: email with website or...
According to an IBM report, social media, despite being an under employed resource for customer interaction today in business, it will become dominant in the next 3-5 years. The IBM survey focused on...
Tags: marketing
For pages and profiles with 10k+ followers, Facebook has launched a new feature: comment replies--helping businesses and celebrities engage with their followers in a more direct manner. A week...
Tags: mobile development, marketing
A new report co-created by Econsultancy and Adestra tells the story of company marketers who struggle with adopting a mobile optimization strategy for email campaigns. According to the report titled...
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