B2B Articles - Apr 23, 2013 10:00:08 AM
The CMO Council and Exhibit & Event Marketers Association (E2MA) have issued a study on the importance of events to customer engagement and marketing.
This examination shows that many businesses rely on events, trade shows, conferences, conventions, and channel events for customer acquisition and retention. Although these businesses are not the majority, for many B2B content marketers, events are rated their most effective in-person marketing tactic.
The findings of the report show that 31% of marketers believe that trade shows, conferences, conventions, and channel events are vital to conducting business in their target customer markets. Also, 42% believe events to still be very valuable to their marketing process.
Events like trade shows and conferences are frequently relied on as sources for aquiring new prospects and business opportunities.
The Center for Exhibition Industry Research (CEIR) has discovered that B2B exhibitors and attendees are witnessing greater value from face-to-face interactions. This research does not make a case for using events to close deals, but it does make a case for utilizing events to build engagement and create the initial push for deals within the B-to-B market.
Another finding shows the importance of connecting other channels to event marketing to strengthen the impact and outcome. For example, email marketing (72%) is a common marketing tool used to maximize trade show presence.
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
First-party data marketing
SEO for B2B
Customer journey strategy
ABM Agency
Marketing for IoT Companies
HubSpot Implementation
B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
Go to market strategy
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.