SEO for B2B

SEO for B2B companies

Ironpaper is a specialized growth agency. We help B2B companies use SEO to generate visibility, qualified leads, thought leader positioning, and engage sales prospects. SEO can be an ideal channel for businesses with complex sales processes. Our mission is to make marketing programs generate business results--rather than being a cost to the business. 

team working session marketing goals


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B2B buyers journey

SEO strategy for B2B companies that have a long sales cycle

We improve the results from both organic and paid search channels. More than on-page optimization is needed to drive results today. We create thought leadership that builds inbound citations and web authority. We optimize websites and landing pages for outcomes--not just meaningless traffic. 

seo report

Search strategy for business growth.

Strategy and execution can be gaps for B2B companies. We revamp strategies and execute for results. When Ironpaper builds an SEO strategy, we focus on buying triggers, market forces, trends, and issues that matter to business buyers. 

Is SEO important for B2B?

SEO can be an important channel for B2B. Buyers at all levels of an organization use search engines to research throughout their decision process. SEO for B2B is more than a top-of-the-funnel play. It can empower prospect engagement through each stage of the buying journey--from awareness to final decision. 

SEO is a powerful opportunity for B2B companies. Organic search should be a growth channel for businesses that want consistent customer acquisition.

Metrics that matter.

We help businesses attract, convert, and engage business buyers. We improve the results from organic and paid search while measuring ROI. 

Digital marketing and lead generation graph

SEO for account-based marketing

Account-based marketing can benefit from SEO in a meaningful way. Search can drive engagement with target accounts if you have a well-informed content strategy. We create content that engages target buyers from numerous channels. ABM benefits from integration and a better-connected marketing-to-sales journey.

Ironpaper b2b marketing services

Integrated marketing drives better results than working in a silo. 

There is power in integrated marketing. Working in silos hurts results. 

Many companies work in a silo. Because of these silos, much of the power of marketing is lost. SEO can be a critical growth channel for B2B companies, but your search strategy must not be optimized in a bubble.

SEO for B2B lead generation

Lead generation is stronger when SEO is considered. We influence buyers in a marketplace by positioning our clients for non-brand topics, ideas, and issues. We create compelling conversion strategies that generate qualified leads that are trying to solve problems for their businesses. 


Thought leadership






What is the difference between SEO for B2B and SEO for B2C?

B2B marketing and sales involve a longer sales process, whereas B2C marketing focuses on a shorter decision process which can be an immediate decision at times. 

SEO for B2B involves helping companies be found at various stages of a longer sales cycle. SEO for B2B requires creating content related to buyer pain points, aspirations, competitive factors, market forces, and questions that change as the decision process unfolds. 

  • Search strategy for a complex buying process
  • Content for multiple non-brand topics and keyphrases
  • Answering questions based on multiple buying roles and points of view

SEO to generate qualified leads and sales opportunities.

We measure the NET impact of a search strategy on a business. Qualified leads, sales opportunities, and stakeholder engagement are some of the business outcomes that a smart-search strategy can provide.

A B2B SEO agency

Ironpaper is a B2B agency that uses SEO to build industry awareness, generate qualified leads, and engage sales prospects. We reframe how companies address their markets. Search can be a powerful channel, especially when integrated into a larger content and marketing game plan. Search engine optimization is a vital consideration for B2B companies. 

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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