According to an IBM report, social media, despite being an under employed resource for customer interaction today in business, it will become dominant in the next 3-5 years.
The IBM survey focused on more than 1700 CEOs worldwide and was released in May 2012. The survey shows that only 16% of CEOs currently engage customers through social media. The change will happen in the next few years. Approximately, 57% of the CEOs who took the survey plan on moving to social media in the coming years.
If this proportion of businesses make the switch to social media as a customer engagement tool then it would place the channel behind only face-to-face methods of interaction, which are utilized by 67% of businesses. The growth of social media as a channel will likely steal from traditional media as a customer engagement channel.
SOURCE: IBM: https://www-935.ibm.com/services/us/en/c-suite/ceostudy2012/
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.
 |
 |
