headerIMG

B2B Articles - Apr 27, 2013 10:24:22 AM

High interest in mobile location-based advertising

Mobile location-based advertising that rely on geo-fenced strategies are becoming more popular and finding success with consumers, a survey from CouponCabin.com states.

According to a new survey results from CouponCabin.com, 20% of smartphone users within the survey have visited a physical store after receiving notification that specials, coupons, or deals were available nearby. This survey also suggests that two-thirds of smartphone users may be interested in receiving relevant, geo-targeted coupons.

Survey mobile geo-targeted coupons - mobile marketing

The survey cited three reasons for the targeted promotions:

  1. Saving money without even thinking about it (47%)
  2. Convenience and ability to save time (44%)
  3. Reminder to use coupons when shopping (40%)

Of the smartphone users surveyed, 70% say they would be at least somewhat influenced to purchase at a nearby store after receiving such an promotion. Employing geo-targeted promotions could help strengthen marketing strategies by connected online / offline channels.

SOURCE:  The survey was conducted online within the United States by Harris Interactive on behalf of Coupon Cabin. February 28th – March 4th, 2013

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin