Tags: marketing
Twitter serves as a customer service channel for many businesses. Data from Socialbakers coupled with a new report by Simply Measured reveals gaps in brands’ efforts in customer service using Twitter...
Tags: marketing, online advertising
Almost two-thirds of marketers plan to pick up their social media ad spending in 2013. Of this group, about 31 percent are making plans to up their social media ad budget by more than 10 percent for...
Tags: ecommerce, design, marketing, business
We often see brands and eCommerce businesses so narrowly focused on the direct correlation between advertising and purchase that they miss the customer relationship, which is the longer term value a...
According to results from the “2013 Edelman Trust Barometer,” an online survey of 26,000 general population respondents from 26 countries, the answer is more than twice. The study explores how...
Tags: web strategy, marketing
Twitter launched a new service that allows users to upload video content and share a six-second, video-tweet. The contraint of 6 seconds for the video post is the equivalent of their 140 character...
Tags: marketing
Everyone in the SEO and digital marketing industry seem to be making bets on mobile in 2013. Mobile is more than the latest buzzword or arbitrary fad. From the growing significance of mobile in...
Tags: Web design, Web Development, marketing
A new Econsultancy study in partnership with Adobe asks the question, "what are the most exciting opportunities for digital marketing in 2013?" The study shows the results of a poll directed to...
Tags: SEO, ecommerce, marketing
Google product ads show up in their own box on Google Search, separate from standard text ads, as well as Google Shopping. They are those little products showing up in the upper right hand corner for...
Tags: marketing, online advertising
US Internet advertising revenue have increased 18% year-on year in Q3 of 2012, according to new research released today by IAB US. Web advertising revenues in the US jumped to $9.26 billion, which...
The power of online reviews According to survey results released in December by Ipsos Open Thinking Exchange (OTX), 78% of US Internet users between the ages of 18-64 agree that online reviews help...
Trending Topics
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.
 |
 |
