Tags: marketing, online advertising
Promoted Tweets and Promoted Accounts on Twitter have a new tool that will help advertisers and marketing firms segment audience by interest. Interest targeting will probably go along way helping...
Tags: marketing
Web marketing firms will be exploring the new advertising product by Facebook--sponsored results. Although the new ads appear in search results, they do not reflect the approach that Google and Bing...
Tags: marketing, online advertising
Google released a new feature in Adwords to help political campaigns use their PPC ad service. Now Adwords supports targeting by Congressional District, and the tool is open to anyone from political...
Tags: marketing, online advertising
Microsoft recently removed age and gender as targeting options for marketers and advertisers within their AdCenter program. The company realized and acknowledged that the gender and age data is...
Tags: marketing
Instagram launched in October 2010. Originally, it was built for the OS Platform solely, but it has since expanded to Android in 2012. Also in 2012, Instagram was acquired by Facebook for 1 billion....
Tags: Web design, marketing
Marketing firms and advertisers have long wished that their Adwords accounts have analytics data inherently. Google is currently testing such a marriage of analytics and Adwords on a limited number...
Tags: marketing
Microsoft recently added a new feature to it's adCenter: rotating ads. The new ad display option will allow for either of the following options: rotating advertisements in a way that optimizes for...
Tags: marketing, online advertising
One of the core areas of concern for many investors in Facebook is the social platform's ability to appease advertisers and digital marketers. Concerns have been floating about the social platform's...
Tags: marketing, online advertising
Microsoft has introduced VPAID protocol across it's MSN, MSNBC, and the Microsoft Advertising Video Network channels. VPAID (Video Player Ad-Interface Definition) is a standard protocol from the...
Tags: marketing, online advertising
A breakdown of Internet Ad Revenue Total for 2011: 2010 In billions 2011 In billions Year-over- year change* Search $11.7 $14.8 26.6% Classifieds, directories $2.6 $2.6 -0.7% Lead generation $1.3...
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