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Are in-app, mobile ads worth it?

Facebook shocked the advertising and media industry a few days ago by stating that it would be shelving its mobile ad network experiment. With the promise of everything mobile becoming the golden...

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Cost per lead, the new Yahoo ad experiment

Yahoo, under the direction of Marissa Mayer, has launched a new and innovative ad product for search--cost per lead. The new ad unit will appear as one line below the advertiser profile within the...

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Holiday eCommerce sales powered by Pinterest

Retailers and eCommerce websites are increasing turning to social media to market their products and build relationships with consumers. Social media poses a few hopes for the eCommerce industry. For...

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Web advertising has expanded, literally

Web publishers have been bugging Google for quite some time to increase the size of it's largest ad unit. One of the top requests from website publishers in the last year has been for larger...

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Webmaster guidelines now available for Bing

SEO Documentation just in time for the holidays Bing has published it's first set of webmaster guidelines to help business owners and website authors better understand the best practices related to...

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Brand posts get half their reach in 30 minutes

According to research by Socialbakers and updated data provided to MarketingCharts, Facebook brand posts get half their total reach within 30 minutes of being published. And, within the first 10...

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Search ranking fluctuations throw websites in a tizzy

In a recent article by the NY Times called Google Casts a Big Shadow on Smaller Web Sites, author Steve Lohr addresses the increasing anxiety of smaller websites caused by ranking fluxuations who...

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March of the search and SPAM fighting Penguin

Google launched version 3 of it's spam fighting algorithm Penguin, which is supposed to affect .3% of English language searches. This “data refresh” of Penguin will also affect searches and the...

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Testing ads in AdCenter to become easier

Advertisers and marketers have longed for a way within AdCenter to test and validate that their ads are displaying to a specific audience. In the next few builds, Microsoft will be providing a new...

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A view inside Rank transition for SEO

One of Google's most recent patents affects SEO, and intends to foil black and grey hat SEO practitioners. The US patent (12/652,563) outlines a rank transition program that could be used to trick...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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