B2B Articles

B2B Marketing Insights

Web design

4 Human-Centered Marketing Design Trends for 2023

By Matt Pilon, Content Specialist In digital marketing assets, design is as essential as the message it conveys. The two must be paired to be effective. “When design and content work well together, they guide the journey you’re sending your reader on,” said Sara Backus, Ironpaper’s Design Director....

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Web design

12 B2B Homepage Best Practices

By Jenny Goldade, Content Specialist A solid homepage design will set B2B companies up for success when potential customers visit their website. Even though visual design trends change, some key homepage best practices stay consistent. These tips revolve around knowing that a lead-generating...

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Web design

The “Why” and “How” of Accessibility in Digital Marketing

By Lindsey Glorioso, Digital Marketer, and Chantel Hall, Marketing Content Specialist An estimated 15% of the global population — roughly 1 billion people worldwide — has a disability, according to the World Health Organization.1 The conversations around disability are often framed in terms of...

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Web design

Web Design Statistics 2022 - What You Need to Know.

A least 50% of B2B buyers moved to a more fully digitized purchasing process in 2021 as a result of the pandemic.1 A website is a critical element of successful digital marketing and sales processes. In this blog post, we’ll discuss some statistics that show just how vital functional and engaging...

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Web design

A Closet of Visuals: What is a Mood Board?

By Shawn Smajstrla, Content Specialist Mood boards have a long tradition in interior decoration, photography, and wedding planning, but their utility has carried into the digital design space. This is particularly relevant for brands because websites have become the most valuable real estate they...

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SEO

SaaS marketing: tips for 2022

The SaaS industry is maturing and tackling more business needs each year. Likewise, the demand for SaaS to solve business problems grows. SaaS products often have similar benefits: the potential to reduce IT support costs, improve ease of use through ongoing updates, and the ability to access tools...

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B2B

How to generate leads without cold calling

Put the phone down. You don't want to cold-call anyone. Your prospects don't want to be cold-called. Consider these statistics: The average sales development rep makes 52 calls daily. It takes 18 dials to connect with a single buyer. 84% of B2B decision-makers start the buying process with a...

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B2B

5 Reasons Your Website May Be Failing

Your company website is often the visitor's first impression of your business, so it must work to grab their attention and convince them to take action. If your site is not generating leads, driving sales, and increasing conversions, it's not doing its job. Figuring out why your website is not...

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B2B

4 Best Practices in B2B Digital Marketing

B2B marketing has evolved greatly with innovations in analytics, publishing tools, understanding of web user behavior, and lead tracking tools. B2B marketing has significantly evolved with innovations in analytics, publishing tools, understanding of web user behavior, and lead tracking tools. The...

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B2B

5 Demand Generation Best Practices for IT Service Companies

The IT services industry must grapple with growing competition. From other providers to the evolving self-help SaaS industry, competitors come in all shapes and sizes. There is also enormous opportunity in the IT services industry. Gartner predicts that worldwide IT spending will grow 6.2% in 2021....

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Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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