B2B Articles

B2B Marketing Insights

Knowledge Base

3 Steps to Using Your CRM as an Intelligence Platform, Not Just a Rolodex

By Omar Sofradzija, Content Specialist Using Customer Relationship Management (CRM) software simply to store contacts (as too many sales and marketing pros do) is like using a smartphone just to make calls. You’re seriously underutilizing it, to your detriment. Why? Because through CRMs, analytical...

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digital marketing

Content Marketing Metrics Every Marketing Leader Needs to Understand

By Bertie Taylor, Senior Content Specialist Data is one of the key pillars of every effective content marketing strategy. Without tracking key metrics and analyzing campaign performance, identifying successes and areas for improvement will be difficult. However, not all content data points carry...

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Knowledge Base

Ironpaper's 2023 Industry Hiring and Employee Retention Predictions

2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while businesses that emphasized employee wellbeing found...

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content marketing

How To Identify Customer Pain Points for B2B Messaging

By Jenny Goldade, Content Specialist The solution for how identifying customer pain points is right in front of you. By using the resources available to you, it’s easier and less time-consuming to find pain points. Then, you can use them to create buyer-focused content for all stages of the buyer’s...

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B2B

10 Lead Generation Ideas for Consulting Companies

Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts with generating leads, so here are 10 strategies to...

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Web design

The “Why” and “How” of Accessibility in Digital Marketing

By Lindsey Glorioso, Digital Marketer, and Chantel Hall, Marketing Content Specialist An estimated 15% of the global population — roughly 1 billion people worldwide — has a disability, according to the World Health Organization.1 The conversations around disability are often framed in terms of...

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digital marketing

Ironpaper’s Takeaways: Google Marketing Live 2022

By Chantel Hall, Marketing Content Specialist Last month at their annual live event, Google Marketing introduced a wealth of new tools for marketers. Two Ironpaper team members, Daniel Traicoff, Digital Marketer and Sioban Schmeding, Growth Manager, attended the event. These digital experts then...

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B2B

12 Digital Marketing Trends for B2B Technology Companies

Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales opportunities. Here are a dozen trends we're seeing and...

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digital marketing

Top 10 Skills Needed by Marketers Today

The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should continuously improve on to drive success for...

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digital marketing

How to Customize B2B Lead Scoring For Your Marketing and Sales Teams

By Chantel Hall, Marketing Content Specialist Lead scoring helps marketing and sales teams understand the quality of their leads and allows them to focus their efforts on prospects who are the most likely to become customers. Most B2B marketers understand the importance of lead scoring, but your...

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Join our latest B2B 
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With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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