B2B Articles

B2B Marketing Insights

B2B

10 Lead Generation Ideas for Consulting Companies

Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts with generating leads, so here are 10 strategies to...

read more arrow
digital marketing

Get Better Results From Your Digital Content Creation: Iteration in Digital Content Creation

By Steven Rafferty, Content Specialist Content is one of the most crucial tools for inbound B2B Marketing. That means creating compelling content is the key to achieving better results. But there’s a big difference between creating more content and creating better content. Iteration helps B2B...

read more arrow
content marketing

Using Digital Events to Attract High-Value Leads

By Mason W. Stevenson, Senior Content Specialist Just a few years ago, webinars were not the preferred choice of most businesses. In-person, face-to-face events were considered one of the most successful ways to build connections and generate leads. In 2019, On24 reported professionals dedicated...

read more arrow
Lead Generation

The End of Google Text Ads: How Responsive Ads Are Different (And Why You Should Embrace Them)

By Daniel Traicoff, Digital Marketer, JonFlaherty-Fisco, Content Manager, and Chantel Hall, Marketing Content Specialist Today — Friday, July 1— marks the end of text ads on Google. Starting today, all new text ads on Google search will be responsive ads. Old text ads will continue running, but you...

read more arrow
SEO

Are Your Direct Traffic Analytics Lying To You?

By Eddie Becker, Senior Content Specialist Every business and organization strives to be one of the first results to pop up in a Google search. Having that right mix of SEO optimization and site credibility is a marketer's dream. But a narrow focus on increasing organic traffic can take away from...

read more arrow
social media marketing

B2B Audience Segmentation: How to Get Started and Evaluate Your Strategy's Success

By Chantel Hall, Marketing Content Specialist Reaching the right people with the right message at the right time is the foundation of all marketing efforts. The first piece — reaching the right people — requires an in-depth understanding of your buyers, their goals and pain points, and how they're...

read more arrow
digital marketing

Top 10 Skills Needed by Marketers Today

The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should continuously improve on to drive success for...

read more arrow
digital marketing

How To Incorporate Data-driven Marketing Into Your Day-to-Day Operations

By Chantel Hall, Marketing Content Specialist Digital marketers are inundated with data today — so much so that it can be difficult to know what data points and metrics to focus on and how to incorporate this data into your day-to-day decisions and strategy. Understanding and utilizing data to...

read more arrow
SEO

How to Get a Job in Marketing Without a Degree

Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all positions. Marketing has become a digital-focused,...

read more arrow
SEO

SaaS marketing: tips for 2022

The SaaS industry is maturing and tackling more business needs each year. Likewise, the demand for SaaS to solve business problems grows. SaaS products often have similar benefits: the potential to reduce IT support costs, improve ease of use through ongoing updates, and the ability to access tools...

read more arrow

Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin