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B2B

6 Smart Account Based Marketing Examples for B2B Companies

Account-based marketing covers a set of strategic tactics to bring in precise leads and accounts into your sales funnel. ABM has become increasingly popular; it enables you to optimize your marketing spend and resources towards fewer leads, increasing the chance of closing qualified sales and...

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B2B

15 Critical Inbound Marketing Statistics for B2B in 2021

Updated March 2021. Inbound marketing best practices seem to change constantly. It's essential to follow the data and see where customers and competitors are heading to keep up with trends. Here are thirteen current inbound marketing statistics that highlight this ever-evolving landscape. Video,...

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B2B sales

Generate Leads With a Digital Marketing Agency

By Jon Flaherty-Fisco, Content Specialist Growing a business through digital marketing requires expertise and keeping up with the latest trends and technology. To do that kind of work in-house takes a full team of professionals who know the business inside out and know digital marketing as well....

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B2B

4 Common B2B Lead Generation Mistakes

B2B lead generation involves fostering interest in your company, brand, product, or service in order to generate a sales inquiry. The prospect submits their contact information via call, email, chat, or form submission, becoming a lead, one that can be nurtured with content and communications until...

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B2B

Blogging for B2B lead generation marketing

Through the use of blogs, your business can attract prospects and leads, which ultimately allows your business to grow. Blogging promotes a more focused way of targeting your prospect's issues and concerns. This approach to blogging aligns with the overall core concept of inbound B2B marketing....

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B2B sales

Trends to Keep in Mind When Selecting a Digital Marketing Agency

By Jon Flaherty-Fisco, Content Specialist With 2020 changing how many businesses choose to address their digital marketing needs, it’s important to understand what trends are driving change across industries. Experts predict spending on digital advertising will reach $375 billion by 2021, it’s...

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SEO

4 Sales Lead Generation Techniques for the B2B Digital Funnel

It doesn’t matter if you’re in sales or marketing. Everything your teams do is for one result: generating sales leads where someone has “raised a hand” and asked to be contacted. This is the core of B2B lead generation. Better yet, those leads have taken an active interest by requesting a demo,...

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Knowledge Base

3 Must-Know B2B Content Marketing Trends for 2021

By Nicky Cappella, Content Specialist Before 2020, content marketing became a more critical part of B2B marketing strategies across channels and industries. The events of 2020 (including the pandemic) resulted in significant changes to society and how companies do business, increasing the focus on...

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Knowledge Base

The Benefits of a Data-Driven B2B Agency

By Jon Flaherty-Fisco, Content Specialist There is no question that data is a valuable marketing resource. Forbes found that 88% of companies use data to understand each customer better. Tracking campaigns, collecting relevant data, and optimizing content regularly creates a marketing machine that...

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B2B

How to Succeed With Account Based Marketing on LinkedIn

More B2B marketing teams are turning to account-based marketing for lead generation. Now that most organizations have canceled in-person events, B2B businesses need a new tactic to get in front of qualified leads. Account-based marketing on LinkedIn has filled this gap for businesses worldwide....

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Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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