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B2B Marketing Insights

B2B

Where Does Content Fit Into My B2B Marketing Funnel?

A successful content marketing campaign requires an investment in copywriting, research, editing, and often design and marketing distribution. However, this investment is well worth it. DemandMetric found that content marketing produces more than three times the amount of leads as outbound...

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B2B

Writing B2B Content Headlines for Outcomes (and not just SEO)

By Omar Sofradzija, Content Specialist SEO is a means to an end and not an end unto itself. It’s easy to get caught up in keyword placement to a point where you can forget the whole point of bringing people to your page: because you want to do something for them that they’d find beneficial in B2B...

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Lead Generation

Why You’re Missing Your B2B Marketing Goals (and what to do about it)

Goal-setting is a crucial part of any B2B marketing campaign. Driving towards a cohesive objective creates focused and measurable marketing campaigns. However, many marketers find themselves falling short of meeting goals. CoSchedule found that goal-setting marketers are a whopping 376% more likely...

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B2B

10 B2B Content Ideas for Websites to Generate Leads

Lead generation can be a challenge for any B2B company. Content plays a crucial role in the lead generation process as it offers value for prospects and educates them during the buyer's journey. Another obstacle to success is creating a robust list of B2B content ideas. 36% of SaaS companies blog...

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B2B

5 Ways Content Can Aid the B2B Sales Process

Updated February 2021. B2B sales is changing rapidly. Now with the pandemic pushing relationships online, companies are struggling to stand out in a crowded space. 40% of salespeople say earning a response from prospects is getting harder, according to HubSpot. In part, the reason for this...

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Knowledge Base

Get to the Point: Making B2B Content Marketing Blogs Effective

By Omar Sofradzija, Content Specialist Start with the ending. Get to your key takeaway right away when drawing up B2B content marketing blogs instead of doddering around generalizations and easing into the point you’re trying to make. We often treat content like a social event: we open with...

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Lead Generation

How to Optimize a Landing Page for IoT – Quick Wins

Selling IoT is complex because it includes so many stakeholders. From operations to business executives, each stakeholder needs to understand how an IoT investment impacts their department or job function. IoT is quite transformational for companies, and there are individual value points and pain...

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Knowledge Base

Why Now is the Time for Account-Based Marketing in B2B

While B2B companies typically have a good sense of their target market, they often struggle to get in front of the right prospects via marketing channels. A common mistake is pushing out a company-centric message to a generalized audience with the hope that a qualified lead pool finds its way to...

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stats and trends

30+ B2B Marketing Statistics for 2021

B2B marketers quickly adapted campaign plans in 2020 when the pandemic pushed the entire buyer journey online and changed the way we work. As marketers continue to solve these unique challenges, research has begun forecasting how technology buyers will behave, which gives B2B marketers critical...

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B2B

Video Marketing Strategies for B2B Companies

There is a misconception that video content needs to be a flashy production filled with impressive b-roll footage, custom graphics, and shot on an expensive studio camera. That’s why you might be surprised to know that videos are something you have the tools to create already. In fact, you’re...

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Join our latest B2B 
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With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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