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Before coffee is the iPhone

According to a new survey from IDC and sponsored by Facebook, 89% of 18-24 year old smartphone users pick up their mobile device within 15 minutes of waking up. And, perhaps more astonishingly, 74%...

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One quarter of global search ad clicks result from Baidu

Baidu dominates web search in China, and because of it's dominant position there, it owns roughly one quarter of global ad click search volume within Q1. The global search engine market for ad...

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TV watching vs Internet multitasking

Americans are addicted to multitasking--even during downtime. A new report by Deloitte reveals that 81% of Americans are fuddling with something else while watching a home TV. And... that number is...

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Many small and medium business websites never find their place in search

According to a study by vSplash that audited of 3.9 million US small and medium business websites, approximately 26.4% of SMBs are no where to be seen web searches due to the fact that SMB websites...

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SoDA Report finds that 55% of businesses will up digital marketing budgets in 2013

According to a new report by Econsultancy and SoDA Digital Marketing Outlook Report, 55% of businesses plan stated that they plan to increase digital marketing budgets in 2013. Of those businesses...

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Marketers beware, users love their mobile devices

Mobile devices allow users to access content and the internet on the run, and for this reason, users are increasing addicted to their devices. The mobile experience is not just a technology...

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Does 301 redirect pass Pagerank?

Many marketers question whether 301 redirects pass Pagerank from the old page to the new one. The answer is...yes, 301 redirects do pass the full Pagerank to the new page. Matt Cutts confirms this...

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How do you make local marketing decisions?

A new survey by CMO Council suggests that many marketers are two times as likely to gather insights from field and business development teams than direct feedback and customer profiling (57% vs....

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Offer Extensions in Adwords gives direct access to deal offers in search

Google has released, ever so quietly, a new tool within Adwords called Offer Extensions that lets marketers post deal offers right in a PPC search ad. The tool is available to marketers that have...

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Small and medium advertisers are leading the charge with display ads

In Q4 of 2012, display advertising was up almost 6% year-over-year, and the big boys weren't leading the pack. In a new study by comScore, evidence points to small and mid-sized advertisers and...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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