B2B Articles - Mar 2, 2013 11:51:52 AM
Mobile devices allow users to access content and the internet on the run, and for this reason, users are increasing addicted to their devices.
The mobile experience is not just a technology requirement. It is a new way of approaching content, interactivity and search.
As the percentage of Internet usage by mobile devices and tablets continues to expand, marketing agencies will need to shift priorities to address the user behavior inherent in these devices.
Behavior patterns. For example, 91% of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley). SMS messaging can plug into the customer journey, especially for users with feature phones, but this decision is dependent on your customer demographic. Another consideration is timing, which is more vital than ever with mobile devices. Contextual messaging can increase the effect. As the growth of online mobile usage continues, agencies of all types on orientations will be forced to consider their mobile strategy and channel preferences of their customers.
The growth of mobile is clear rising from 12.59% in Q4 of 2011 to 23.14% in Q4 of 2012, and the priorities are evolving fast for all industries when it comes to online mobile user-experience. Whether approaching mobile by designing apps or through responsive mobile design, one thing is known--the device affects user-behavior.
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
First-party data marketing
SEO for B2B
Customer journey strategy
ABM Agency
Marketing for IoT Companies
HubSpot Implementation
B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
Go to market strategy
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.