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Current Insights

 

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Don't ignore duplicate leads

For businesses with a strong lead generation focus, duplicate leads may be a sign of something special. According to a report by Leads360 based on an analysis of approximately 100,000 leads from its...

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B2B procurement and online buying

Gen Y B2B buyers are more inclined than their older B2B buyers to purchase online. These findings come from a recent study by the Acquity Group titled 2013 State of B2B Procurement Study. The survey...

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Benefits of social networking for a brand

Some brands and businesses feel pressure to push sales immediately with social media, and the results can be disappointing at times. Social media is not the best channel for driving direct sales,...

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Social sharing leads video discovery for mobile

According to a report by Telly and conducted by Harris Interactive, 35% of mobile device users watch videos on their device. Interestingly, with this group of mobile users, 67% find the video content...

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Tablets are more than 10% of eCommerce web traffic & better at converting

Smartphones and tablets both are known to be strong influencers of eCommerce--as traffic drivers, research & brand discovery tools and for conversion. According to a quarterly e-commerce report from...

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The new SEO: post-Penguin 2.0

Following the release of Penguin 2.0, I am reminded of just how important quality content and natural engagement are to SEO--and always have been. Although there is a lot of contention as to whether...

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Teen Twitter usage grows by 50% in a year

At a time when teenagers usage of social network has seemed to flatten, Twitter usage has grown by 50% in 1 year, according to a new survey conducted by the Pew Research Center’s Internet & American...

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Publishers take warning of coming SEO Penguin release

Upcoming release of Penguin The warning of a new Penguin Update has caused a stir in the world of online publishing and eCommerce. Google’s top web spam fighter Matt Cutts has promised a new release...

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Bing to upgrade PPC Ad Preview Tool

Bing is in the process of upgrading a vital tool for digital marketers--it's PPC ad preview tool. With the upgrade, the tool will receive a new name and expanded functionality. Currently the purpose...

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App developers using Google+ get boost with SEO

In February, Google launched Google+ sign-in for web developers. The feature relies on Google's API and allows anyone sign into a site or app using a Google+ account. Google is now making use of the...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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