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The moment you think about it, the auto market wants to know

Soon remarketing will not be limited to just users surging the web on desktops. Automakers will be taking it to a new level by targeting consumers from the moment they think "hmm, I might need a new...

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Penguin 2.1 released by Google; affecting ~1% of searches

Google has just released Penguin 2.1--an update to the search engine's spam fighting algorithm. This is the fifth confirmed release of Google’s “Penguin.” The release is a slightly improved version...

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The most trusted forms of media and advertising

As business leaders make decisions around marketing and resource allocation surrounding marketing decisions, it is important to ask the right questions. For one, which channel generates the most...

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The retail industry is poised to expand digital media spend by 10% annually

The retail industry is poised to spend $9.42 billion this year on paid digital media, according to a new report by eMarketer. By 2017, that digital media spend is expected to grow to $13.5 billion....

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Is Pagerank dead?

Pagerank, Google's score of a website's importance in search, is itself fading in importance. For SEO professionals, Pagerank was a handy little unit of measure in assessing websites. It was never an...

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Embedded posts push Facebook content to websites & blogs

Embedded Posts were introduced in July to allow publishers to embed any public post within Facebook to their blog or website. Now, the Embedded Posts feature is available to all Facebook users and...

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The top reason users follow SMBs on Twitter

SMBs on Twitter Twitter and social media play a crucial role in marketing small and medium size businesses. The way SMBs employ social media marketing may vary from business to business--and not all...

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A new analytics report to find organic keywords useful for PPC

Google released a new paid and organic report in Adwords to 'help you better understand how people searching on Google are connecting with your business'. The new report will help give marketing...

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The influence of the web on offline shopping

The impact of Internet-influenced offline commerce is profound and must be a consideration of retailers. The US Commerce Department created an estimate to value ecommerce to be about 5.8% of Q2...

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Facebook Login Update: making it easier to register for applications and remember passwords

By Jennifer Kim Facebook announced an update to its login experience in its blog this morning, making it easier to register for applications and remember passwords. The login itself is 31% faster...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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