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Top reported priorities for digital content marketing in 2014

Curata released the results of a study of approximately 500 marketers from the fall of 2013 titled Content Marketing Tactics 2014. This study, focusing on content marketing, asked survey respondents...

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Reciprocity between the social networks

Social media is not just for teenagers. Obviously. About 73% of web-enabled adults in the United States now use a social network. According to a newly released report by The Pew Research Center’s...

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New Facebook sharing buttons drive over 5% more Likes and social shares

Facebook released newly designed social sharing buttons around the same time that Google also launched newly designed Google+ buttons. Facebook did some initial tests during the first month of it's...

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Bot traffic on the rise

Bot traffic is on the rise. According to a new report from Quarterly Bot Traffic Market Advisory from Solve Media, 51% of Internet traffic in the US was suspected of being "suspicious" in Q3 of 2013....

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Not Exactly As Planned: Holiday Pinterest Disasters

'Tis the season! We've spoken a lot about the marketing wonders of Pinterest-a very engaged community that is always looking for new ideas, new recipes and other holiday themed goodies. But sometimes...

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Inaccurate prospect data hurts B2B organizations

A new report by the CMO Council reveals that 79% of B2B marketers feel their prospect data is inaccurate and needs improvement. Only 16% of those polled feel that their prospect data is reliable,...

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Launch of Twitter Custom Timelines allow for curated tweets

Twitter launched a new feature called Twitter Custom Timelines that allows users to curate tweets within a stream. The new feature is available through Twitter's developer center (dev.twitter.com) or...

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Discounts drive in-store purchases

Promotions and discounts are a powerful tool for retailers, and with Black Friday just around the corner, an online survey conducted by Synquera may be an interesting reminder of how to spawn...

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Android apps for SEO?

This news may surprise and intrigue SEO professionals.... Google announced that content within Android apps can now be indexed for search. The new capability is called app indexing. Specifically app...

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Is showrooming a threat to retail profits?

Showrooming is the term used to describe the act of using mobile phones to do price comparisons, feature comparisons, check reviews or product details while in a physical store. Showrooming does not...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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