headerIMG

B2B Articles - Jun 6, 2013 11:08:27 PM

B2B procurement and online buying

Gen Y B2B buyers are more inclined than their older B2B buyers to purchase online. These findings come from a recent study by the Acquity Group titled 2013 State of B2B Procurement Study.

B2B procurement

The survey focused on corporate buyers with annual budgets exceeding $100,000.

Ultimately the survey showed that 90% of those aged 18-35 and charged with B2b procurement make company purchases online. Also, the study pointed out that 40% resort to eCommerce B2B purchasing frequently. Also an interesting point emerging from the study is how younger B2B buyers seem to spend more time researching their purchases.

  • 90 percent of buyers age 18-35 make company purchases online
  • 68 percent of buyers age 36-45 make company purchases online
  • 45 percent of buyers age 46-60 make company purchases online
  • 29 percent of buyers age 60+ make company purchases online

This study is relevant to B2B marketers and providers, as it points to a new trend in procurement.

SOURCE: Acquity Group - Acquity Group Study Finds B2B Suppliers Unprepared for Gen Y Procurement Preferences -  https://www.acquitygroup.com/News-And-Ideas/News/Acquity-Group-Study-Finds-B2B-Suppliers-Unprepared

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin