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Current Insights

 

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Segmenting by interest for advertising on Twitter

Promoted Tweets and Promoted Accounts on Twitter have a new tool that will help advertisers and marketing firms segment audience by interest. Interest targeting will probably go along way helping...

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Political campaign targeting by district in Adwords

Google released a new feature in Adwords to help political campaigns use their PPC ad service. Now Adwords supports targeting by Congressional District, and the tool is open to anyone from political...

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Microsoft dispels age and gender for a reason; affecting marketers

Microsoft recently removed age and gender as targeting options for marketers and advertisers within their AdCenter program. The company realized and acknowledged that the gender and age data is...

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Search becomes more vertically integrated

Yelp and Bing sign a deal to connect Bing users to Yelp local business content on Bing Local search pages. The deal will ultimately result in a new "Powered by Yelp" experience, as Bing struggles to...

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Facebook Exchange to boost hope and revenue for the social platform

One of the core areas of concern for many investors in Facebook is the social platform's ability to appease advertisers and digital marketers. Concerns have been floating about the social platform's...

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MSN, MSNBC, and the Microsoft Advertising Video Network Gets VPAID

Microsoft has introduced VPAID protocol across it's MSN, MSNBC, and the Microsoft Advertising Video Network channels. VPAID (Video Player Ad-Interface Definition) is a standard protocol from the...

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Internet Ad Revenue Total for 2011 $31B

A breakdown of Internet Ad Revenue Total for 2011: 2010 In billions 2011 In billions Year-over- year change* Search $11.7 $14.8 26.6% Classifieds, directories $2.6 $2.6 -0.7% Lead generation $1.3...

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Should "Do not track" be default, marketers think not

The Interactive Advertising Bureau (IAB) and the Digital Advertising Alliance (DAA) are both upset with Microsoft and their decision to make Internet Explorer 10 a "do not track" by default web...

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Google reports an 136% rise in rejected ads from 2010

In 2008, Google disapproved 25 million ads from it's Adwords program with an effort to reduce the amount of spam and click fraud. That number has grown considerably since. In 2011, Google disapproved...

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AdSense publishers gain new reporting features

Google has launched new reporting features for it's Adwords product for web publishers. One of the expansions to the reporting system within Adwords includes an “all time” stats feature, which allows...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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