Tags: marketing, online advertising
In Q4 of 2012, display advertising was up almost 6% year-over-year, and the big boys weren't leading the pack. In a new study by comScore, evidence points to small and mid-sized advertisers and...
Tags: marketing, online advertising
Almost two-thirds of marketers plan to pick up their social media ad spending in 2013. Of this group, about 31 percent are making plans to up their social media ad budget by more than 10 percent for...
Tags: marketing, online advertising
US Internet advertising revenue have increased 18% year-on year in Q3 of 2012, according to new research released today by IAB US. Web advertising revenues in the US jumped to $9.26 billion, which...
Tags: mobile development, marketing, online advertising
Facebook shocked the advertising and media industry a few days ago by stating that it would be shelving its mobile ad network experiment. With the promise of everything mobile becoming the golden...
Tags: online advertising
It has been almost a year since advertisers, browser makers, privacy advocates and the Obama administration agreed to create a "Do Not Track" option for web site visiters, the functionality is not...
Tags: marketing, online advertising
Web publishers have been bugging Google for quite some time to increase the size of it's largest ad unit. One of the top requests from website publishers in the last year has been for larger...
Tags: online advertising
Microsoft has been planning to make it's Do Not Track (DNT) settings default in IE10. In the Windows 8 set-up experience, customers will be asked to choose between two ways of configuring a number of...
Tags: mobile development, online advertising
Smartphone display ads are two inches wide and one-third of an inch tall, not much room for effective advertising. “Size absolutely does matter,” says Christine Chen, director of communication...
Tags: online advertising
Google has added a new tool that allows political campaigns to ensure that their ads are shown only within their specified district. This tool allows campaigns to “quickly and easily target their...
Tags: marketing, online advertising
Advertisers and marketers have longed for a way within AdCenter to test and validate that their ads are displaying to a specific audience. In the next few builds, Microsoft will be providing a new...
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