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36% of UK businesses use Facebook to attract customers

About 36% of UK businesses use Facebook to attract new customers according to data from Basekit, a website template service company. This hugely concerns local business directories such as Yellow...

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Greater accuracy with misspellings

Adwords recently announced a change in their algorithm that help match ads with searches by accounting for misspellings and variations. The goal of the update is to help match the ads with search...

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Foursquare to launch paid search ads in June

When users search for local specials, Foursquare will allow brands to promote check-in deals with the new paid search ads coming this June. The new ad technology will be powered by the ‘explore’...

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Could Facebook ad engagement be down as prices rise?

According to ad agency TBG Digital, Facebook advertising has seen better times despite it's record numbers of users worldwide. The agency claims that Facebook ad engagement is decreasing as it's...

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PPC Online ads take a dip in Q4 2011

According to Kantar Media, US PPC advertising was 6.4% lower in Q4 2011 than one year prior. The drop in online advertising may be attributed in a large part to a drop in spending among financial,...

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Yahoo Web Analytics Reporting For All Screens

Yahoo! Web Analytics released an update to it's web analytics tools that adds advanced reporting on multiple devices--from mobile to desktop. The way people interact with content is changing more...

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Coupon-based web advertising now on Facebook

Facebook has begun trials of coupon-based advertising, which allows for a new way of targeting fans. The coupons can be posted on a brand's Facebook Page wall and also appear on a user's homepage...

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Suggested Ad Units gave line item approval process to advertisers

The latest update to the web advertising platform, DoubleClick for Publishers (DFP) API, introduces SuggestedAdUnitService, which simplifies the process of getting and approving capable ad spaces on...

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Twitter rolls out a self-service option for web advertising

Twitter has been supported by hundreds of millions of dollars of funding, which has allowed it to refine it's revenue generation tactics without becoming heavy handed and harming user-experience. The...

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Extending a brand's presence on Google Plus with social sharing tools

Google just introduced businesses to their Google+ social network with a new tool called Pages. Now, brands and companies can represent themselves online using the new social network, in a manner...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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