Twitter rolls out a self-service option for web advertising
Twitter has been supported by hundreds of millions of dollars of funding, which has allowed it to refine it's revenue generation tactics without becoming heavy handed and harming user-experience. The company has just launched a new self-service advertising portal that allows businesses with a monthly budget of $5000 and up to launch promoted communications.
The service allows companies to create advertising campaigns using three types of innovative ads:
- Promoted Tweets
- Promoted Trends
- Promoted Accounts
This new tool is still a test run for the company, but it certainly represents a shift to a more self-sustaining approach for the micro-blogging website and service. Twitter will most likely have to rely primarily on advertising for all self-sustaining revenue, and this self-service portal expands it's potential pool of advertisers.
