Tags: internet, online advertising
Paid Discovery campaigns on StumbleUpon just became a whole lot smarter. The social bookmarking application just introduced a new feature called “interest optimization” to help advertisers target the...
Tags: internet, online advertising
New ad formats can be found in Google's Adwords arsenal. Mobile is increasingly becoming a greater platform for marketing with clear ROI. The new advertising formats through Adwords will only further...
Tags: internet, marketing, online advertising
Businesses still spend quite a bit of money promoting their brands on traditional television, despite the fact that the medium is losing viewers for new technology choices that are internet-based....
Tags: marketing, online advertising
Google is enabling three lines of site links in Adwords PPC ads in some cases. Also, Google will allow up to six Sitelinks to an ad (as in our example below). Sitelinks are only displayed with an ad...
Tags: marketing, online advertising
Google introduced a way to calculate the cost of being number one. The new tool will allow paid advertisers to track the costs of being in the top ad position of a search results page regularly. Now,...
Tags: marketing, online advertising
In the hopes of reducing abuses and improving the quality of it's providers, Google has added another step to it's review process of Adsense publishers. Now, publishers websites will be reviewed...
Tags: web strategy, marketing, online advertising
Certainly, location-based web advertising is going to be a true mover-and-shaker for the world of internet business. It may unlock a new and creative ways to improve and tighten ROI. It could even...
Tags: web strategy, website, online advertising
Twitter is in the process of refining it's advertising service, Promoted Tweets. Specifically, it is trying to expand the types of advertising opportunities for big brands to engage Tweeters. A...
Tags: online advertising, business
Google's second quarter earnings were a striking reversal from it's weaker quarter one report. This strong Q2 report surpassed investor expectations. As part of the report, Google boasted 10 million...
Tags: web strategy, analysis, online advertising
Behavioral targeting will now be available to all Adwords users, which was a feature long-in-waiting for many advertisers. The search giant first launched a BETA version of this tool back in 2009,...
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