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Google's purchase of Admeld to be reviewed by DOJ

The Google take-over of Admeld (worth about 400 million) is being reviewed by the Dept. of Justice for anti-trust concerns. Admeld is a technology and service company that helps large publishers...

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Online ads expected to increase to $31 Billion in 2011

This year display advertising has helped spur grow in online advertising. EMarketer places ad spending this year at $31.3 billion, which represents a 20% growth. A new forecast shows online ad...

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Google may settle over illegal drug web ads

The United States Department of Justice has been investigating whether Google has been displaying ads of illegal or unlicensed online pharmacies. According to a Securities and Exchange Commission...

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Real Time Web Ad Targeting

Facebook is testing a new advertising tool that, like Google's Adsense program, displays contextually relevant ads. There is a remarkable difference between Google's and Facebook's new ad...

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Android tops mobile advertising impression market share

The Millennial Media monthly report on their 90 million plus advertising network shows that Android continues to lead the mobile smartphone industry as the top advertising platform. The report gives...

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Adsense page load speed up by half second

Google has made an effort to increase page load speed for it's Adsense advertising program, which had been a concern of website owners and webmasters. The search giant admitted that it's adsense...

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You can port over Flash content into HTML format using Adobe Wallaby (prep for iPads)

Apple has frowned on Adobe Flash--not allowing the file type to be used on their "magical device," the iPad. Now that the iPad 2 is emerging on the scene, Adobe has found a way to translate Flash...

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PPC advertising may have just got longer

Google has officially rolled out a new update to the appearance to it's online PPC ads. They have extended the titles of the ads to allow for more width and, as a result, more words. Not all ads will...

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New targeting features for LinkedIn web advertising

LinkedIn has changed their advertising system to be called, simply, LinkedIn Ads, and along with this change the company has introduced a number of new targeting features for their business...

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Some web advertisers feel they are overpaying for AdWords due to session-based web ads

The Wall Street Journal recently criticized the Adwords program because of a feature called session-based web ads, which, the newspaper writes, may cause some wev advertisers to overpay. WSJ says...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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