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Paid search is strong in the eyes of marketers

A new report focusing on the state of paid search by Hanapin Marketing reveals the perception of marketers and makes a prediction around 2014 PPC trends. The 2013 State of Paid Search report shows...

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Mixpanel Announces A Conference About Analytics.

Over the past year Mixpanel has grown, adding new customers and expanding the amount of data it tracks. They claim they analyze more than 15 billion actions a month. As they strive to better...

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Warning against bad SEO, Google updates link schemes with additional inclusions

Google recently updated the list of types of links that violate their guidelines in their link schemes document within Webmaster guidelines. By violating Google’s Webmaster Guidelines, marketing...

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A change to Adwords quality score reporting

Globally, the way AdWords quality scores are reported will be changing over the next few days. These updates as announced by Google are designed to “tie your 1-10 numeric Quality Score more closely...

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Twitter wants to close the gap between TV ads and online marketing

Twitter is expanding their TV advertising program to reach more advertisers. Their goal is to connect Twitter user behavior in response to TV advertising. This would help multi-channel marketers...

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The main barriers to mobile eCommerce

Mobile users are a vital segment for all eCommerce and retail operations. Consumers and web visitors are increasingly using smartphones for research and price checking for both brick-and-mortar...

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The best last touch customer acquisition channels for eCommerce

A new study by Custora focuses on ecommerce last-touch customer acquisition channels--exploring the data of 72 million customers of 86 US retailers across 14 industries. The report analyzes which...

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B2B procurement and online buying

Gen Y B2B buyers are more inclined than their older B2B buyers to purchase online. These findings come from a recent study by the Acquity Group titled 2013 State of B2B Procurement Study. The survey...

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Tablets are more than 10% of eCommerce web traffic & better at converting

Smartphones and tablets both are known to be strong influencers of eCommerce--as traffic drivers, research & brand discovery tools and for conversion. According to a quarterly e-commerce report from...

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Bing to upgrade PPC Ad Preview Tool

Bing is in the process of upgrading a vital tool for digital marketers--it's PPC ad preview tool. With the upgrade, the tool will receive a new name and expanded functionality. Currently the purpose...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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