headerIMG

B2B Articles - Jul 27, 2013 9:36:19 AM

A change to Adwords quality score reporting

Google search engine and mobile searchGlobally, the way AdWords quality scores are reported will be changing over the next few days. These updates as announced by Google are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors."

  1. expected clickthrough rate
  2. ad relevance
  3. landing page experience

However, the way quality score is calculated in real-time for each auction will not be affected by the update. The performance of ads will not be affected by the new reporting. Google has not announced the specifics around what this will look like.  The changes will, however, effect automated rules that are built upon quality score of advertising. These rules will need to be adjusted after the change goes into affect.

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin