Tags: online advertising
Google is focused on weeding out spammers, scammers, manipulators, counterfeiters, cheaters and malware providers from it's network. Google has a dedicated anti-spam program for both it's organic...
Tags: digital marketing, online advertising
Global PPC advertising did very well in 2013. Paid search increased by 7% year-over-year, and in the third quarter of 2013, paid search increased by 13% globally, according to data from Covario's Q4...
Tags: analysis, online advertising
A newly released report by IgnitionOne shows that paid search in the US continues to grow year over year. Looking at Q4 of 2013, search advertising spend grew by 12% compared to 2012. Much of that...
Tags: digital marketing, online advertising
Is Facebook a good advertising platform? Is Google better? This was a question posed by a recent survey. According to a survey by Ad Age and RBC Capital Markets, What Advertisers Really Think About...
Tags: online advertising, business
Google has taken it's first step at monetizing Google Plus. The first ad unit built for the social network will not run inside the platform. Instead, +Post ads will allow brands to turn their Google+...
Tags: digital marketing, mobile development, online advertising
According to a study, Marketer Perceptions of Mobile Advertising - 2013, by Ovum and IAB, B2C brands are more ahead of the curve than B2B brands when it comes to mobile marketing. B2B brands tend to...
Tags: digital marketing, online advertising
Programmatic advertising is very popular among online marketers. It's popularity is growing. Advertising analysts have been struggling to lock down a forecast and report of 2013 advertising trends....
Tags: online advertising
Google's Keyword Planner now shows key phrases that are trademarked. The trademarked terms are displayed with a TM mark. Trademarked terms are allowed to be added to PPC advertising campaigns through...
Tags: digital marketing, online advertising
According to a new report by Chitika, How CTR Varies by Referring Webpage, web traffic from Ask.com, Bing, Yahoo! and Google all offered better performing click through rates (CTR) than internal...
Tags: internet, online advertising
Twitter has been rolling out services using Direct Messages to help individuals better understand and utilize their platform. Twitter is evolving its private message tool into a marketing and...
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