Tags: ecommerce, digital marketing, mobile development, online advertising
Google has expanding their product listing ads (PLAs) for mobile devices. Product listing ads were first introduced to mobile devices in March, and now the Adwords team is launching an updated...
Tags: online advertising
The latest trend in social media advertising is to employ user engagement and advocacy within advertising products. Facebook used Likes to power ads, and now Google is following suite. Google...
Tags: digital marketing, online advertising
Nielsen has launched it's Twitter TV Ratings system after a year in the making. The TV rating service will take a weekly poll of which US TV shows have the largest audience on Twitter. The ratings...
Tags: Web design, design, online advertising
Google recently launched Web Designer, a “professional-quality design tool,” now officially in public beta for Mac and Windows. Google created Web Designer to allow advertisers to easily create HTML5...
Tags: SEO, digital marketing, marketing, online advertising
As business leaders make decisions around marketing and resource allocation surrounding marketing decisions, it is important to ask the right questions. For one, which channel generates the most...
Tags: digital marketing, online advertising, business
Digital ad spend in the US is currently more heavily focused on direct response than branding, but according to an eMarketer report, Making Sense of Blurring Channels Marks the Latest Key Digital...
Tags: digital marketing, marketing, online advertising
The retail industry is poised to spend $9.42 billion this year on paid digital media, according to a new report by eMarketer. By 2017, that digital media spend is expected to grow to $13.5 billion....
Tags: digital marketing, online advertising
Offline leads and conversions have long been a limitation with Google's advertising system. The ability to pin the influence of a search advertisement on an offline transaction or conversion left a...
Tags: digital marketing, marketing, online advertising
SMBs on Twitter Twitter and social media play a crucial role in marketing small and medium size businesses. The way SMBs employ social media marketing may vary from business to business--and not all...
Tags: SEO, marketing, online advertising
Google released a new paid and organic report in Adwords to 'help you better understand how people searching on Google are connecting with your business'. The new report will help give marketing...
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