headerIMG

B2B Articles - Aug 4, 2012 10:53:25 AM

Political campaign targeting by district in Adwords

Google released a new feature in Adwords to help political campaigns use their PPC ad service. Now Adwords supports targeting by Congressional District, and the tool is open to anyone from political campaign to political humor t-shirt designers or anyone else for that matter.

This opens up huge targeting and messaging opportunities for political parties. It had been previously a big challenge to efficiently manage an ad spend for political campaigns online due to the fact that targeting was based on ZIP code or municipality. Also, district boundaries change every 10 years.

web targeting by district

Adwords has been highly effective for national and state-wide campaigns. Now, Congressional races can benefit as well. This will be very helpful for candidates that do not have a large enough budget to advertise on TV.

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin