B2B Articles - Jun 2, 2012 10:45:19 PM
The Interactive Advertising Bureau (IAB) and the Digital Advertising Alliance (DAA) are both upset with Microsoft and their decision to make Internet Explorer 10 a "do not track" by default web browser.
The latest version of Internet Explorer that ships with Windows 8 Release Preview sports a "Do Not Track" (DNT) button that is set to "on" by default. This choice by Microsoft goes way above and beyond the standards set forth by the DAA's Self Regulatory Program for member organizations.
The contention with this decision for DNT is that the feature will limit choices for searchers and severely hurt online advertising. Marketers, business owners and website owners will also find it very difficult understand activity on their sites and how visitors found them using analytics.
“This represents a step backwards in consumer choice, and we fear it will harm many of the businesses, particularly publishers, that fuel so much of the rich content on the internet,” wrote IAB President Randall Rothenberg in a statement.
Microsoft is essentially testing the waters with this new feature and is actively seeking feedback on their preview products and configuration.
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
First-party data marketing
SEO for B2B
Customer journey strategy
ABM Agency
Marketing for IoT Companies
HubSpot Implementation
B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
Go to market strategy
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.