Internet Ad Revenue Total for 2011 $31B
A breakdown of Internet Ad Revenue Total for 2011:
|
2010
In billions |
2011
In billions |
Year-over-
year change* |
| Search |
$11.7 |
$14.8 |
26.6% |
| Classifieds, directories |
$2.6 |
$2.6 |
-0.7% |
| Lead generation |
$1.3 |
$1.5 |
15.0% |
| Email |
$0.2 |
$0.2 |
9.2% |
| Mobile* |
$0.6 |
$1.6 |
149.0% |
| Display |
|
|
|
| Digital video |
$1.4 |
$1.8 |
28.8% |
| Ad banners |
$6.0 |
$6.8 |
14.2% |
| Sponsorships |
$0.7 |
$1.1 |
56.1% |
| Rich media |
$1.6 |
$1,3 |
-14.6% |
| Display, total |
$9.6 |
$11.1 |
14.9% |
| Total, Internet ad spending |
$26.0 |
$31.7 |
21.9% |
*Dollar amounts rounded to the nearest billion; percentage changes are calculated based on numbers rounded to the nearest thousands (000).
The $31B figure for 2011 represents a 22% increase in online ad sales, which is an exciting fact for online marketers and the Internet industry as a whole.
SOURCE: Interactive Advertising Bureau's Internet Advertising Report
