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Programmatic online advertising in 2013 points to increases in 2014

Programmatic advertising is very popular among online marketers. It's popularity is growing. Advertising analysts have been struggling to lock down a forecast and report of 2013 advertising trends....

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Search-referred traffic yielding great results

According to a new report by Chitika, How CTR Varies by Referring Webpage, web traffic from Ask.com, Bing, Yahoo! and Google all offered better performing click through rates (CTR) than internal...

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Online shopping and Black Friday

The web is becoming increasingly important for Black Friday shoppers. Many shoppers are showing signs that eCommerce is preferred to visiting physical stores, as indicated in a survey by Ipsos Public...

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Inaccurate prospect data hurts B2B organizations

A new report by the CMO Council reveals that 79% of B2B marketers feel their prospect data is inaccurate and needs improvement. Only 16% of those polled feel that their prospect data is reliable,...

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How Consumers are Finding New Brands

Social media has become rooted in the way consumers are learning about and connecting with brands. Users area almost constantly connected, with applications on desktops, tablets, smartphones allowing...

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Launch of Twitter Custom Timelines allow for curated tweets

Twitter launched a new feature called Twitter Custom Timelines that allows users to curate tweets within a stream. The new feature is available through Twitter's developer center (dev.twitter.com) or...

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Discounts drive in-store purchases

Promotions and discounts are a powerful tool for retailers, and with Black Friday just around the corner, an online survey conducted by Synquera may be an interesting reminder of how to spawn...

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Android apps for SEO?

This news may surprise and intrigue SEO professionals.... Google announced that content within Android apps can now be indexed for search. The new capability is called app indexing. Specifically app...

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Strong confidence in marketing budgets continues throughout Oct 2013

Confidence in global marketing budgets keeps strong through October 2013, as recored by Warc’s latest Global Marketing Index (GMI), which acts as a unique monthly indicator of the current state of...

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Is showrooming a threat to retail profits?

Showrooming is the term used to describe the act of using mobile phones to do price comparisons, feature comparisons, check reviews or product details while in a physical store. Showrooming does not...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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