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Improve B2B webinar marketing: HubSpot integrates natively with GoToWebinar

For B2B marketing, webinars can be a powerful tactic for lead generation, lead nurturing, sales nurturing and demonstrating the leadership of your brand or product. Webinars are a tried and true...

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Paid search performance for 2013

Global PPC advertising did very well in 2013. Paid search increased by 7% year-over-year, and in the third quarter of 2013, paid search increased by 13% globally, according to data from Covario's Q4...

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Top reported priorities for digital content marketing in 2014

Curata released the results of a study of approximately 500 marketers from the fall of 2013 titled Content Marketing Tactics 2014. This study, focusing on content marketing, asked survey respondents...

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On what device do people check email the most?

A new report by Return Path, Where, When and What We Checked Emails On This Holiday Season, sheds some light on email usage data trends. The Return Path report examined about 1.3 billion opened...

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Top priorities for email marketing in 2014

Email marketing is positioned for an increased budgets in 2014, according to a new study by StrongView. [M]arketing budgets will remain healthy in 2014 - StrongView 2014 survey The study, 2014...

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Reciprocity between the social networks

Social media is not just for teenagers. Obviously. About 73% of web-enabled adults in the United States now use a social network. According to a newly released report by The Pew Research Center’s...

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New Facebook sharing buttons drive over 5% more Likes and social shares

Facebook released newly designed social sharing buttons around the same time that Google also launched newly designed Google+ buttons. Facebook did some initial tests during the first month of it's...

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Easier web development with Google Plus sign-in

Google recently released new updates for Google Plus sign-in to make it easier for web developers to build applications that include the passport system to create accounts on third-party websites....

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Importance of Facebook & Google advertising for ROI

Is Facebook a good advertising platform? Is Google better? This was a question posed by a recent survey. According to a survey by Ad Age and RBC Capital Markets, What Advertisers Really Think About...

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B2C brands are more ahead of the curve than B2B brands with mobile

According to a study, Marketer Perceptions of Mobile Advertising - 2013, by Ovum and IAB, B2C brands are more ahead of the curve than B2B brands when it comes to mobile marketing. B2B brands tend to...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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