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What US Travelers Want From Digital Services

US travelers are highly interested in digital services. The internet has altered the way we interact with just about every product and service available. The hotel industry is no exception to this,...

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Getty Images Makes Photos Available for Free

The internet’s major source for professional quality photos, Getty Images, has turned one-eighty on their adherence to charging licensing fees for anyone who wants to access their portfolio. The...

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Marketers Say They Don’t Have the Digital Tools to Succeed

A new study by 2014 Digital Trends says that B2B and B2C marketers are making changes on how they reach out to customers, but only 23 percent of marketers said they thought they had the tools to do...

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Marketing industry challenges 2014

The marketing industry is changing. As always. It's easy to get caught up in automated business processes and fall into habits that don't change despite shifts in the industry you work in. From time...

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Relationships Between Email Volume, Time and Response Rates

There appears to be an appreciable relationship between the time at which businesses send out emails, volume of emails, and the response rates they receive. According to a 2013 Email Marketing...

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CMO report: failure to use analytics

A recent CMO survey conducted by Duke Fuqua School of Business shows that most marketing projects fail to use available or requested marketing analytics. The report states that on average about 32.5%...

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Poor grammar and typos can hurt your Bing search rankings

According to a recent blog post on Bing's Webmaster Blog, Quality: Do You Have It, or Just Think You Have It?, Bing will demote content that has poor grammar or typos in order to increase the quality...

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Bots, Fraud, and Digital Marketing

It’s no secret that there have been an increasing number of bots running about the internet in the past few years. There are a multitude of different bots for different uses; some are used for web...

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Millennials find inspiration for shopping through social networks

Friends' posts influence millennial social media users to make purchases, states a recent report from the University of Massachusetts Dartmouth Center for Marketing Research. Nearly 70% of millennial...

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Google’s Product Listing Ads exhibiting rapid adoption by marketers

Google’s Product Listing Ads are special search ads designed for eCommerce. The ads include features such as price and image inside Google search result pages. These Product Listing Ads experienced...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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