The internet has altered the way we interact with just about every product and service available. The hotel industry is no exception to this, and a new study ran by MCD Partners offers us additional insights into how people perceive digital experiences within hotels. The study found that a hotel's website and / or app impacted the decision to stay for 70% of travelers. Within that particular survey question, 72% of business, 64% leisure and 74% of family travelers found it important.
Guests also seemed very receptive to having their stay improved, with 74% of guests stating that they were open to the use of digital data to improve their stay. 79% of business, 71% of leisure and 72% of family travelers were open to the concept of using data to help enhance their hotel experience. Those surveyed also seemed interested in having a wide range of hotel-related services available on their smartphones. Consumers expressed interest in the following smartphone services:
Source: Seeing Returns (Whitepaper). March 5, 2014. MCD Partners.
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