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Mobile's growing impact on digital marketing, a trend report

Mobile usage is growing. Users are relying on their phones for everything from email, games, photos, search, reading, news, etc, etc. The list is long. This expanding role in the lives of consumers...

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How big is the tablet market in the US?

How many people own tablets in the US? A new study by the Consumer Electronics Association (CEA) sheds some light on tablet ownership in the US. About 44% of US online consumers owned tablets as of...

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Nielsen reveals stats on digital vs television marketing

Nielsen Company, providing audience measurement systems through advertising, came out with a recent report that revealed the marketing growth or decline across the many different types of platforms...

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How Pinteresting...why pinterest is important to marketing

One of the fastest growing websites on the internet and proving to have its advantages over other social media sites, as Pinterest gets smarter it becomes more important (and easier) for businesses...

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Digital Marketing and Gmail's Promotional Tab

Though social media has certainly risen in popularity in terms of digital marketing, email still seems to be the victor when it comes to usage and effectiveness. But when Google announced that Gmail...

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Importance of social commerce for retail brands

A report by 8thBridge, SOCIAL COMMERCE IQTM RETAIL 2013, highlights the social media adoption by retail brands and their social commerce strategies. As expected, most retailers have adopted Facebook...

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Shopping cart abandonment emails help increase revenue for eCommerce websites

Shopping cart abandonment emails can be a vital tool in the eCommerce marketer's toolbox. Stated simply, cart abandonment emails help drive additional revenue and therefore should not be neglected....

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Most popular content sharing channels

According to a new report by ShareThis, Pinterest Surpasses Email for Sharing Online and Beats Facebook Growth in 2013, Pinterest demonstrated extraordinary growth as a content sharing platform in...

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Ecommerce conversions from mobile and tablet

More than 60% of smartphone conversions come from email marketing. The insight comes from SeeWhy Conversion Academy, which analyzed more than 150 million web events in December 2013. The report shows...

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eCommerce is gaining on brick and mortar retail

Ecommerce impacts the revenue of brick and mortar retailers. Traditional retailers are losing share to eCommerce rapidly, and a recent survey by IBM sheds some light on this trend. The study,...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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