B2B Articles - Mar 6, 2014 4:10:56 PM
It's easy to get caught up in automated business processes and fall into habits that don't change despite shifts in the industry you work in. From time to time, it may be useful to step away from routine to take a look at what your competitors are doing. This is most especially the case in the marketing industry, which is subject to daily and impactful vicissitudes.
In spite of consumers' immersion in digital mediums, only 25% of marketing budgets are spent online. In terms of trajectory:
In reference to marketing industry challenges, the following percentages of marketers stated the following issues:
Sources: Digital Marketing: Keep Up or get Left Behind, February 24 2014. CICERON.
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