B2B Articles - Jan 16, 2014 4:31:42 PM
For B2B marketing, webinars can be a powerful tactic for lead generation, lead nurturing, sales nurturing and demonstrating the leadership of your brand or product. Webinars are a tried and true tactic for businesses sell to other businesses, and with the recent integration of GoToWebinar within Hubspot, webinars can be even more successful for B2B organizations.
The native integration of Hubspot with GoToWebinar will make it easier to set up the webinar event, create reminders, interact with users before and after, analyze results of the webinar, and follow up with prospects.
The integration of the two products will allow for a more successful event and meaningful analytic data. Some of the benefits of this integration include:
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