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The moment you think about it, the auto market wants to know

Soon remarketing will not be limited to just users surging the web on desktops. Automakers will be taking it to a new level by targeting consumers from the moment they think "hmm, I might need a new...

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Adwords expands product listing ads for mobile

Google has expanding their product listing ads (PLAs) for mobile devices. Product listing ads were first introduced to mobile devices in March, and now the Adwords team is launching an updated...

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Is guest blogging bad for SEO?

Guest blogging has been an area of contention with many SEO professionals lately. With the advent of Panda & Penguin, fears that Google would view guest blogging as a paid or inappropriate link...

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Nielsen measures the social conversation around TV

Nielsen has launched it's Twitter TV Ratings system after a year in the making. The TV rating service will take a weekly poll of which US TV shows have the largest audience on Twitter. The ratings...

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Do you have a formal content marketing strategy?

Skyword released the results of new study that found that nearly half of their participants have a formal content marketing strategy. Yet, of this group, only 25 percent are measuring the results of...

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The most trusted forms of media and advertising

As business leaders make decisions around marketing and resource allocation surrounding marketing decisions, it is important to ask the right questions. For one, which channel generates the most...

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Digital ad spend to focus on direct response and branding equally

Digital ad spend in the US is currently more heavily focused on direct response than branding, but according to an eMarketer report, Making Sense of Blurring Channels Marks the Latest Key Digital...

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The retail industry is poised to expand digital media spend by 10% annually

The retail industry is poised to spend $9.42 billion this year on paid digital media, according to a new report by eMarketer. By 2017, that digital media spend is expected to grow to $13.5 billion....

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Offline conversion tracking with Google Adwords

Offline leads and conversions have long been a limitation with Google's advertising system. The ability to pin the influence of a search advertisement on an offline transaction or conversion left a...

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Is Pagerank dead?

Pagerank, Google's score of a website's importance in search, is itself fading in importance. For SEO professionals, Pagerank was a handy little unit of measure in assessing websites. It was never an...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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