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B2B Articles - Oct 26, 2013 10:19:16 AM

Strong confidence in marketing budgets continues throughout Oct 2013

Confidence in global marketing budgets keeps strong through October 2013, as recored by Warc’s latest Global Marketing Index (GMI), which acts as a unique monthly indicator of the current state of the global marketing industry.

The budget confidence indicator has a recorded a value of 51.8 this month, which is basically unmoved from September. For ten months, the score has floated above the threshold value of 50.

The index records a score above 50 to indicate a improving environment for marketing budgets monthly. Less than 50 indicates a descending optimism.

marketing budgets

 

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