Tags: digital marketing, marketing, online advertising
SMBs on Twitter Twitter and social media play a crucial role in marketing small and medium size businesses. The way SMBs employ social media marketing may vary from business to business--and not all...
Tags: ecommerce, digital marketing, marketing
The impact of Internet-influenced offline commerce is profound and must be a consideration of retailers. The US Commerce Department created an estimate to value ecommerce to be about 5.8% of Q2...
Tags: digital marketing
Google has recently updated its search engine rules on unnatural link schemes, and has made reference to press releases. Now, more than ever, it seems there is a convergence between PR and SEO...
Tags: SEO, digital marketing, marketing, online advertising
A new report focusing on the state of paid search by Hanapin Marketing reveals the perception of marketers and makes a prediction around 2014 PPC trends. The 2013 State of Paid Search report shows...
Tags: digital marketing
Google has launched a beta of its real-time API for Analytics that will allow developers to make decisions based on the real-time data available through their analytical dashboard. Google Analytics...
Tags: analysis, digital marketing, online advertising
Over the past year Mixpanel has grown, adding new customers and expanding the amount of data it tracks. They claim they analyze more than 15 billion actions a month. As they strive to better...
Tags: digital marketing, marketing, online advertising
Twitter is expanding their TV advertising program to reach more advertisers. Their goal is to connect Twitter user behavior in response to TV advertising. This would help multi-channel marketers...
Tags: Web design, digital marketing, marketing
A new report from Epsilon shows average email open rate increasing in North America to 31.1% in Q4 2012. This was a remarkable increase from Q4 of 2012, where average open rates were just 27.4% and...
Tags: ecommerce, analysis, digital marketing, marketing, online advertising
A new study by Custora focuses on ecommerce last-touch customer acquisition channels--exploring the data of 72 million customers of 86 US retailers across 14 industries. The report analyzes which...
Tags: digital marketing, internet, marketing
According to a report by Telly and conducted by Harris Interactive, 35% of mobile device users watch videos on their device. Interestingly, with this group of mobile users, 67% find the video content...
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