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Current Insights

 

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Video and rich media ad performance scores high

Mobile interactive and animated advertising is gaining in performance and popularity. According to a report by Millennial Media, mobile ads that have integrated interactive and animated features...

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Mobile-only visitors are increasing in importance

Mobile-only web traffic is growing extraordinarily fast. Many leading web publishers feel the growth, as consumers increasingly access website content from both desktops and mobile devices. According...

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MyBlogGuest targeted by Google 'take down' action

Two months after Matt Cutts had announced the "decay and fall of guest blogging for SEO," Google has taken a major action against a guest blogging network, myblogguest.com. Today we took action on a...

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US to Give Up Control of DNS Management

The U.S. National Telecommunications and Information Administration is planning to end its formal partnership with ICANN (Internet Corporation for Assigned Names and Numbers) in 2015. ICANN's...

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.net domain websites are still popular

Websites with the .net domain extension are still popular. Why aren't all basketball players' websites a .net? I feel like that's a really big missed opportunity. — John Rossi (@RohnJossi) March 9,...

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Yahoo to offer indoor maps and boost local results

Yahoo will begin including indoor maps in their newly updated map product, but the company doesn't seem to want to go toe to toe with Google on local mapping. Yahoo still continues to make upgrades...

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Release of Google Shopping campaigns and API to aid advertisers

In February, Google released, out of BETA, the Shopping campaigns it had been testing with an exclusive group of advertisers. Google Shopping campaigns gives advertisers inventory and product feed...

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Consumers Seek Out Higher Quality Products

A study run by Duke’s Fuqa School of Business found that superior product quality has jumped up as a priority, moving from 22.7% to 33.1% during the period of August 2013 to February 2014. In...

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Apple is Number One Desired Brand in Emerging Market Countries

According to a study run by Upstream and Ovum, Apple is the number one desired brand in Brazil, China, India, Nigeria and Vietnam. The study showed that consumers desired Apple, Samsung and Nokia...

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Adoption of social media tools by marketers

Social media analytic tools have experienced wide adoption by marketers in North America, according to a report by Demand Metric sponsored by NetBase. About two-thirds of businesses and organizations...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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