headerIMG

B2B Articles - Mar 5, 2014 9:14:06 AM

Adoption of social media tools by marketers

Social media analytic tools have experienced wide adoption by marketers in North America, according to a report by Demand Metric sponsored by NetBase. About two-thirds of businesses and organizations in North America have adopted Social media analytic tools. In addition to the wide adoption of these tools, marketers have also put these social media tools into their practice quickly once they are released in the market.

In terms of usage, those marketers polled by Demand Metric stated that their purpose was campaign tracking (60%) followed by brand analysis (48%) and competitive intelligence (40%).

Marketers use social media tools

There are still challenges associated with both the use of these tools and social media marketing in general.   The top reported challenge listed in the survey was staffing, funding or resources for social media marketing with these tools ( 55% ). Connecting metrics to business objectives came in second place (53%) as a challenge for most businesses.

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin