headerIMG

B2B Articles - Mar 6, 2014 4:00:28 AM

Consumers Seek Out Higher Quality Products

A study run by Duke’s Fuqa School of Business found that superior product quality has jumped up as a priority, moving from 22.7% to 33.1% during the period of August 2013 to February 2014. In addition, the study found that consumers' search for lowest price fell from second to fourth place during this time period.

"Shoppers Look for Quality - Not Deals", www.emarketer.com (March 4, 2014)

This data is further supported in a consumer review by Cotton Incorporated, who found that the second largest concern of  apparel shoppers was clothing quality, which was cited by 82% of respondents. Quality was only surpassed by return policies, cited by 83% of respondents.

Source: "Shoppers Look for Quality - Not Deals", www.emarketer.com (March 4, 2014)

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin