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Current Insights

 

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Ecommerce conversions from mobile and tablet

More than 60% of smartphone conversions come from email marketing. The insight comes from SeeWhy Conversion Academy, which analyzed more than 150 million web events in December 2013. The report shows...

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eCommerce is gaining on brick and mortar retail

Ecommerce impacts the revenue of brick and mortar retailers. Traditional retailers are losing share to eCommerce rapidly, and a recent survey by IBM sheds some light on this trend. The study,...

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Improve B2B webinar marketing: HubSpot integrates natively with GoToWebinar

For B2B marketing, webinars can be a powerful tactic for lead generation, lead nurturing, sales nurturing and demonstrating the leadership of your brand or product. Webinars are a tried and true...

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Paid search performance for 2013

Global PPC advertising did very well in 2013. Paid search increased by 7% year-over-year, and in the third quarter of 2013, paid search increased by 13% globally, according to data from Covario's Q4...

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Yelp Consumer Alerts getting more serious

There is a lot of controversy surrounding the reviews of local businesses on Yelp. One of the major concerns is the posting of fake reviews. Some businesses try to game the system by posting...

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Top reported priorities for digital content marketing in 2014

Curata released the results of a study of approximately 500 marketers from the fall of 2013 titled Content Marketing Tactics 2014. This study, focusing on content marketing, asked survey respondents...

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Don't let widgets hurt your search ranking

For website owners that embed widgets within their sites, or those who distribute widgets, Google strongly recommends using nofollow attributes inside the widget link code, as a best practice....

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Americans as likely to own a desktop computer as to own a VCR

Some electronic devices have fallen out of fashion in recent years, according to a recent poll by Gallup. A new report called, Americans' Tech Tastes Change With Times, show how tastes change over...

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Virginia court ruled against Yelp's privacy protections

A state court of appeals in Virginia has decided that Yelp must disclose the identities 7 Yelp accounts that were involved in anonymously posting critical reviews of an Alexandria, Virginia carpet...

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Paid search spending continues to grow YOY

A newly released report by IgnitionOne shows that paid search in the US continues to grow year over year. Looking at Q4 of 2013, search advertising spend grew by 12% compared to 2012. Much of that...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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