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Easier web development with Google Plus sign-in

Google recently released new updates for Google Plus sign-in to make it easier for web developers to build applications that include the passport system to create accounts on third-party websites....

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Importance of Facebook & Google advertising for ROI

Is Facebook a good advertising platform? Is Google better? This was a question posed by a recent survey. According to a survey by Ad Age and RBC Capital Markets, What Advertisers Really Think About...

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Google launches +Post Ads for Google Plus

Google has taken it's first step at monetizing Google Plus. The first ad unit built for the social network will not run inside the platform. Instead, +Post ads will allow brands to turn their Google+...

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Another link network busted by Google: Anglo Rank

Matt Cutts of Google just confirmed that they penalized another link network, the “private link network” Anglo Rank. Google found a way to detect websites that belong to it's link sharing network....

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B2C brands are more ahead of the curve than B2B brands with mobile

According to a study, Marketer Perceptions of Mobile Advertising - 2013, by Ovum and IAB, B2C brands are more ahead of the curve than B2B brands when it comes to mobile marketing. B2B brands tend to...

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Misspellings and typos now supported by Apple

Apple recently updated the App Store search engine to assist users with finding apps against all odds, including misspellings, typos and "fat-fingered" searching errors. Sarah Perez at TechCrunch was...

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Programmatic online advertising in 2013 points to increases in 2014

Programmatic advertising is very popular among online marketers. It's popularity is growing. Advertising analysts have been struggling to lock down a forecast and report of 2013 advertising trends....

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What is OK Google?

Google has released a new capability that allows for a hands-free searches on a PC using a Chrome browser extension. Prior to this release of OK Google, a user would have to manually tinker with...

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Keyword planner indicates trademarks

Google's Keyword Planner now shows key phrases that are trademarked. The trademarked terms are displayed with a TM mark. Trademarked terms are allowed to be added to PPC advertising campaigns through...

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Search-referred traffic yielding great results

According to a new report by Chitika, How CTR Varies by Referring Webpage, web traffic from Ask.com, Bing, Yahoo! and Google all offered better performing click through rates (CTR) than internal...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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