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Adwords expands product listing ads for mobile

Google has expanding their product listing ads (PLAs) for mobile devices. Product listing ads were first introduced to mobile devices in March, and now the Adwords team is launching an updated...

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Is guest blogging bad for SEO?

Guest blogging has been an area of contention with many SEO professionals lately. With the advent of Panda & Penguin, fears that Google would view guest blogging as a paid or inappropriate link...

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The most popular web browser in the world

Chrome is the most popular browser in the world. It boasts nearly 40% of the global market share, outpacing Internet Explorer. Chrome however has a long way to go for mobile. Google is pushing Chrome...

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Google to mobilize user reviews as web ads

The latest trend in social media advertising is to employ user engagement and advocacy within advertising products. Facebook used Likes to power ads, and now Google is following suite. Google...

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Nielsen measures the social conversation around TV

Nielsen has launched it's Twitter TV Ratings system after a year in the making. The TV rating service will take a weekly poll of which US TV shows have the largest audience on Twitter. The ratings...

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Yahoo search user-experience for iOS upgraded

Yahoo launched new design for search user-experience for iOS users that is more mobile optimized. The new design relates to the website search user-experience design Yahoo launched earlier this year....

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Penguin 2.1 released by Google; affecting ~1% of searches

Google has just released Penguin 2.1--an update to the search engine's spam fighting algorithm. This is the fifth confirmed release of Google’s “Penguin.” The release is a slightly improved version...

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Google to end support for IE8

Google announced that it will be ending support for Internet Explorer 8 at the end of the year for Google Analytics. At that time, the only Internet Explorer browsers able to work with Google...

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Survey: corporate social media risk perception

According to a survey by Grant Thornton, Social media risks and rewards, 71% of the executives who participated said their enterprise was worried about possible risks posed by social media, but only...

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Yahoo Maps was re-designed and upgraded (even though they are not competing with Google)

Yahoo surprisingly decided to redesign their Yahoo Maps and add some nifty features. The reason it is a surprise is because Yahoo CEO Marissa Mayer stated, when she took office, that she did not plan...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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