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Do you have a formal content marketing strategy?

Skyword released the results of new study that found that nearly half of their participants have a formal content marketing strategy. Yet, of this group, only 25 percent are measuring the results of...

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CEO Marissa Mayer retweets for loyalty

A new marketing campaign by Yahoo today takes a very individualized approach by the CEO Marissa Mayer. For users who promise to switch to the “My Yahoo” personalized homepage, Marissa Mayer will...

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The most trusted forms of media and advertising

As business leaders make decisions around marketing and resource allocation surrounding marketing decisions, it is important to ask the right questions. For one, which channel generates the most...

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Digital ad spend to focus on direct response and branding equally

Digital ad spend in the US is currently more heavily focused on direct response than branding, but according to an eMarketer report, Making Sense of Blurring Channels Marks the Latest Key Digital...

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Improved backlink sampling data for websites with Webmaster Tools

Google has recently upgraded how Webmaster Tools works with backlink data to provide better oversight to marketers and website owners. For many professionals, Webmaster Tools is an indispensable...

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Google+ accidentally zeroed your followers

Some people may have experienced a sudden lack of popularity on Google Plus. The dashboard for the Google+ Page was reporting zero followers where there were once many. This temporary error was...

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B2B print advertising sales are dropping

It has been a tough year for B2B print advertising sales. According to data by the Business Information Network (BIN) data from the Association of Business Media (ABM), sales declined by 4.8% last...

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Structured data made easy with Google Plus

Google just made it easier to influence search results with structured data. Google has integrated Google+ sign-in with Google’s authorship program and WordPress.com. This new feature will enable the...

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Local retail products to show up in Bing's search results

Microsoft and Local Corporation signed a deal that would integrate the Krillion local product database into Bing's local search results. Local Corp. will provide local, in-stock product data from a...

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The retail industry is poised to expand digital media spend by 10% annually

The retail industry is poised to spend $9.42 billion this year on paid digital media, according to a new report by eMarketer. By 2017, that digital media spend is expected to grow to $13.5 billion....

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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