eyeIcon

Current Insights

 

Tags:

Google to display menu data in SERPs

Google has officially announced that menu data will be available within search result pages in the US. Restaurant menus will be shown as a oneBox-style answer above standard web search results. The...

rightArrow

Tags: , ,

CMO report: failure to use analytics

A recent CMO survey conducted by Duke Fuqua School of Business shows that most marketing projects fail to use available or requested marketing analytics. The report states that on average about 32.5%...

rightArrow

Tags:

Android's phenomenal growth

Android has experienced phenomenal growth, according to a report by GlobalWebIndex (GWI), climbing from 27% in 2012 to 65% in 2013. It's rise in 2013 makes the mobile OS the dominant operating system...

rightArrow

Tags: , ,

Poor grammar and typos can hurt your Bing search rankings

According to a recent blog post on Bing's Webmaster Blog, Quality: Do You Have It, or Just Think You Have It?, Bing will demote content that has poor grammar or typos in order to increase the quality...

rightArrow

Tags:

Biggest challenge for eCommerce business growth

Econsultancy and Neoworks partnered on a report that identifies integration with current and legacy systems is perhaps the biggest challenge when growing an ecommerce business. The findings are...

rightArrow

Tags: , ,

Millennials find inspiration for shopping through social networks

Friends' posts influence millennial social media users to make purchases, states a recent report from the University of Massachusetts Dartmouth Center for Marketing Research. Nearly 70% of millennial...

rightArrow

Tags:

Donkey Cutts the game built for SEO marketers

We have to applaud Netvouchercodes for building a game dedicated to the SEO community. Meet Donkey Cutts, a Donkey Kong remake with an SEO focus, where the hero encounters objects based off of Google...

rightArrow

Tags:

Percentage of active Google+ users

Weak engagement According to a report from We Are Social, The state of Google+, the monthly active Google+ users is only 35%. Google+ has seen extraordinary growth between Q4 2012 and Q4 2013--from...

rightArrow

Tags: , ,

Top local markets for mobile penetration rate

Smartphones are two-thirds of the US mobile subscriber base. A recent report from Nielsen shows that the smartphone base may be a little higher: 67% as of November 2013. The Nielson study identifies...

rightArrow

Tags: ,

Google’s Product Listing Ads exhibiting rapid adoption by marketers

Google’s Product Listing Ads are special search ads designed for eCommerce. The ads include features such as price and image inside Google search result pages. These Product Listing Ads experienced...

rightArrow

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin